Who says manufacturing has to be boring?? Norgren Automation Solutions, of IMI Precision Engineering, in Saline, Michigan wanted to promote their new line of grippers (For the layman, "A gripper is a device attached to a robot which enables the holding of an object to be manipulated.") The marketing team at IMI had already cleverly been promoting their PGS grippers in tandem with their company mascot, Filbert the squirrel. The grippers, which conveniently look like boxing gloves, enable Filbert to become a world boxing champion! Playing off this existing theme, Kohlitz created an exciting, character animation with Filbert, the PGS grippers and the formidable competition, Grumpy Goliath! If you haven't already watched the animation, watch it now to see who comes out on top!
As mentioned above, the IMI marketing team was already promoting this "World Squirrelweight Championship Title" match when they came to Kohlitz to actually depict this story for real! Using the provided poster for reference, Kohlitz created all graphics from scratch to match the existing style they had already adopted. IMI provided the script and voice talent from their own pool of employees. That's right, all voices are IMI employees! Filbert's squeaky voice? That's Tiffany Cole from Shipping and Receiving. The ring announcer? Dan Kersey, an Applications Designer. (See the other voice talent credits below.) Kohlitz recorded the talent at IMI's Saline offices and teamed up with the talented David Fienup of Soundopolis to create the sound effect heavy sound track. Kohlitz then created the character animation which was displayed to the entire Michigan IMI precision team on June 21st, 2017.
To have your own character animation created, please contact us at hello@Kohlitz.com
Producer & Director // IMI Precision Engineering - Nicole Villacorta and Jad Khattab
Illustration & Animation // Kohlitz.com
Scriptwriter // IMI Precision Engineering - Nicole Villacorta and Jad Khattab
Sound Effects & Sound Mixing // DavidFienup.com/soundopolis-llc/
Voice Talents (all of IMI Precision Engineering)
Ring Side Announcer & Commentator 2 // Daniel Kersey
Goliath the Squirrel // Tom Ender
Filbert the Squirrel // Tiffany Cole
Tv Spokesman // Richard Hamann
Commentator 1 // Dillon Navarre
Crowd Cheering, Booking & Chanting // IMI Precision Engineering employees