I was asked by Brand & Deliver to help produce two of eleven films that would be used at this year’s New York Fashion Week to promote the up and coming online Fashion Week Live concept. It was a challenging project because we had so little to work on as FW-Live is still in conception stages. I was asked to co-direct two films with Jim Owen, the opening film and the reveal film. The idea behind them both was that as a viewer you were entering the digital world of fashion and beauty. Just prior to the show there was a re-brief and both my films ended up being cut up and used in different sections, which, for the purpose of the show worked perfectly but I am pleased with the two films as they originally were so these are the directors cuts.