prior to filming this series of spots for callaway we didn't know much about golf. yes we've heard of the big names like phil mickelson and ernie els, but not any women and certainly not any young women. enter morgan pressel, just twenty-one years old and already winner of multiple LPGA tours. being so successful on the course so early on, morgan's family was a big part of her life and it didn't take long for her to share that story with us.
the thing that strikes me most about all the professional golfers we met is how open they are to the entire crew. often times we are invited to spend a day with them, not just on the driving range or in the hitting booth, but into their homes with some of their closest family members. with morgan we spent the afternoon in her kitchen as she baked cookies for her grandfather, who guided and coached her through life after her mother passed. many of us have our own childhood memories of chocolate chip cookies and being able to convey morgan's youthfulness and connection with her grandfather via something so many viewers can relate to is awesome.
to me that is so much more interesting than just golf stats and clubs because it gives us a glimpse of not just what she's accomplished but who she is off the green. it also speaks a lot to our approach, being that we let things unfold without much direction so that it feels less like a production and a much more authentic reflection of her. because of that we can get very close to them throughout the shoot, often just a couple feet away. it allows us to be that much more intimate with the talent, creating a space that allows for golfers like morgan to open up her house and herself to us.
featured tool // apple boxes
with so much energy morgan is very quick on her feet and we have to be able to keep up with her pace. this meant quick setups and teardown from location to location so we had to have a simple solution to handle the different terrain that comes with shooting on a golf course. apple boxes come in a variety of sizes and can be setup in different orientations to get the exact support we need. whether it's setting them sideways for a slider shot through the foliage or stacking two of them together for a high aerial view apple boxes are an incredibly versatile way to get the angles we need to nail our shots, often in just one or two takes. the running joke on set is how i'm never far from an apple box. being only 5'2" even a simple interview can be challenging if the story requires the shot to be eye-line or higher so having lightweight, portable apple boxes to position both camera and cinematographer is perfect for the fast-moving world of commercial filmmaking.
client : Callaway Golf
agency : Eleven Inc.
director : rob bagot
producer : jeff pakosta
art director: tatjana green
DP: patrick moreau
cinematographers: joyce tsang, ray tsang, dana saint
audio: mike pisano
gaffer: sarah sakamoto
special thanks to amanda kwok, ed ballart and daviel taveras for helping out.