Alastair Humphreys - Land Rover Discovery - #Microadventure

(c) Produced by Mad Cow Films for Land Rover/Spark44.

In 2017, Alastair Humphreys and Wolfsong partnered with Land Rover to try to spread the concept of microadventure to a wider audience.

"After you’ve counted down the minutes until 5pm, head into the wilderness for an overnight Microadventure. Experience your surroundings as you build a den from materials that circle your camp, roast marshmallows over a crackling fire and, when you wake up, take a refreshing swim in the river." - Al Humphreys

Find out more about the campaign here...

https://www.landrover.co.uk/explore-land-rover/one-life/adventure/your-complete-guide-to-microadventures.html