(c) Produced by Mad Cow Films for Land Rover/Spark44.
In 2017, Alastair Humphreys and Wolfsong partnered with Land Rover to try to spread the concept of microadventure to a wider audience.
"After you’ve counted down the minutes until 5pm, head into the wilderness for an overnight Microadventure. Experience your surroundings as you build a den from materials that circle your camp, roast marshmallows over a crackling fire and, when you wake up, take a refreshing swim in the river." - Al Humphreys
Find out more about the campaign here...