Healthcare client United Hospital Center's goal is to hire the best doctors and physicians for its patients. To medical professionals in large towns and metropolitan cities, a change of scenery can cause uneasy thoughts. UHC faced the challenge of attracting these physicians to work in the small town of Bridgeport, West Virginia.
BlaineTurner Advertising has produced a ten-minute recruitment video that eases the nervousness caused by job relocation. In this video, BTA highlights Bridgeport's beautiful scenery, renowned school systems, and small-town quaintness through several testimonials of families who have made the move themselves.