The Toyota Tundra campaign was developed at Saatchi & Saatchi, Los Angeles, by executive creative director Harvey Marco, creative director Erich Funke, art director Peter Vattanatham, copywriter Lederman, director of integrated production/multimedia Damian Stevens, senior producer Jennifer Vogtmann.
Filming was shot by director Andrew Douglas via Anonymous Content, Los Angeles, with executive producer Andy Traines, executive producer/head of commercials Dave Morrison, head of production Sue Ellen Clair, producer Aris McGarry and production supervisor Justine Madero.
Editor was Robert Duffy at Spotwelders, with assistant editor Healy Snow, executive producer David Glean and editorial producer Carolina Wallace.
VFX was done at Massmarket.
Producer: Paul Winze.
Flame: Sarah Eim
Nuke: Lane Jolly
FX: John Cherniack
Sound was designed at Noises Digital by Kim Christensen. Audio post was mixed by Loren Silver at Lime Studios, Santa Monica.