Kirby’s Epic Explosion for Nintendo’s Kirby’s Epic Yarn is live action and animated adventure that follows Kirby as he faces down his attackers on the streets of Anywhere USA. Created for Leo Burnett by Superfad, the spot is rapid-fire action of the cuddly sort as Kirby, recreated in fuzzy 3D yarn, spins into a tank and sends out mighty blasts that transform the live action buildings into a colorful, cloth covered street.


Client: Nintendo of America
Agency: Leo Burnett
Animation Production Company Superfad
Executive Producer Kevin Batten
Executive Creative Director Will Hyde
Head of Production Darren Jaffe
Co-Director Richard Hickey
Co-Director Nando Costa
Producer Danielle Hazan
Editor Jason Webb
TD John Ngyuen
3D Animator Rommel Calderon
3D Animator John Cherniack
3D Animator Christina Lee
3D Animator Grace Lee
3D Animator Catherine Yoo
2D Compositor Donald Strubler
Flame Artist Matthew Lydecker
SVP, Group Creative Director Dominick Maiolo
Art Director Brad Hall
Copywriter Shana Ault
Producer Ana Loncar

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