Velcro partnered with Walk West to create this hilarious educational campaign to
combat trademark misuse. Utilizing the music video as the central creative element, the campaign includes advertising across social media platforms and surprises for individuals who engage with @VelcroBrand on Twitter in the next few days. Raleigh-based Walk West created and produced the video with agency partner and creative consultant, Penn Holderness, who is serving as lead writer and creative director. Watch the clip and learn more about the trademark guidelines at dontsayvelcro.com.