PATTERNITY + Wellcome
This animated film conceived and created by PATTERNITY in collaboration with pioneering global charitable foundation Wellcome, interweaves fact, playful pattern animation and case study storytelling to explore the history of infectious diseases and the progress made by Wellcome in tackling them.
Through an innovative multi-platform campaign spanning window displays, film and creative workshops, PATTERNITY has joined forces with the Wellcome to increase public awareness of the patterns underpinning the structure, spread and societal impact of infectious disease – and the critical work of Wellcome in eliminating it.
Uniting repetitive patterns inspired by the intricate microscopic structure of bacteria and viruses with playful graphic transitions and layered science archive photography this animation tells the many stories of disease: from the genesis and spread of infection and the disruption caused to the body and society, to the power that Wellcome’s research and innovation has to combat it.
This film can be seen live in the windows of Wellcome’s buildings 215 Euston Rd, Bloomsbury, London NW1 2BE from 23rd September until March 2018
‘As a global leader in biomedical research and policy, Wellcome is well placed to bring about the changes that are needed to tackle infectious diseases. This creative collaboration with PATTERNITY is a great way to show how diseases spread, and some of the ways we can fight them. I hope it will bring people passing by our windows closer to the heart of the research we fund, which is working to address some of the biggest threats to health worldwide.’
– Mike Turner, Head of Infection & Immunobiology, Wellcome
Creative Direction | PATTERNITY
Animation | Plastic Horse
Creative Lead at Wellcome | Marianne Dear
Archive Footage | Wellcome Trust Photo Archives
Since 2009, Anna Murray and Grace Winteringham have been decoding the visual rhythms and cycles of everyday life. Inspired by a deep-seated belief in the power of pattern to positively change the world and expand our minds, they created the world’s leading online archive of pattern imagery, both man-made and natural. From its Hackney base, PATTERNITY swiftly grew from a repository of mesmerising imagery to become a fully fledged interdisciplinary creative studio, with a programme of events and educational initiatives dedicated to encouraging and enhancing our appreciation and understanding of pattern in the world around us. Anna and Grace’s expertise, creativity and unique perspective have been sought by the likes of Apple, Bompas & Parr, the BBC, the Barbican Centre, Céline, Clarks Originals, Diageo, the Foreign and Commonwealth Office, Getty Images, Granta, Levi’s, Nike, Selfridges, the School Of Life and the V&A. PATTERNITY-designed product ranges are sold in major museums and luxury independent retailers worldwide. The first book, A New Way of Seeing, was published in 2015, followed in 2017 by Be Great, Be Grateful, a gratitude journal and guidebook to inspire people to incorporate patterns of positive thinking and behaviour into everyday life.
Wellcome exists to improve health for everyone by helping great ideas to thrive. It is a global charitable foundation, both politically and financially independent, which supports scientists and researchers, takes on big problems, fuels imaginations and sparks debate.