Scott Prindle, VP / Executive Creative Technology Director at CP+B, and Edward Boches,Chief Innovation Officer at Mullen, clarify the role of the creative technologist and the qualities necessary if he or she is to make technology part of the creative team.

View Scott Prindle's presentation here -

Find more content on the MDW Posterous -


Filmed at Making Digital Work 4,
Boulder Digital Works,
April 29 2011.


Scott @prindlescott

Edward @edwardboches

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