Gareth Kay, Associate Partner and Director of Brand Strategy at Goodby, Silverstein & Partners, and Edward Boches, Chief Innovation Officer at Mullen, will inspire us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.
View Gareth Kay's presentation here - slidesha.re/j9z8IV
Find more content on the MDW Posterous - makingdigitalwork.posterous.com
Filmed at Making Digital Work 4,
Boulder Digital Works,
April 29 2011.
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