To help State of Pennsylvania reduce motorcycle related fatalities, we found the best way to get the message across was let the riders do the talking. We collected their stories and put them on display at LiveFreeRideAlive.com., the centerpiece of which is a moving documentary about passion and tragedy. The safety message grows continually more compelling as more riders visit the site and join the growing discussion. We’ve also lubed the conversation with powerful stats to help riders avoid becoming one.
The site not only got thousands of riders sharing their stories and taking the pledge, it also was awarded FWA site of the day, CA webpick of the week, Best of Public Service at the Philadelphia Addys.