When the guys from Mediaset approached us, they were clear in their goal. They wanted to give a new spin and vitality to their football channel.
They came to us with so much energy that we thought that “energy” would have been the common element would brand all the channel identity. A powerful energy that departs from inside and breaks out finding its meaning in the dynamism of football, players performances and fans passions. Since the brand was really unperceived and mistreated, we choose to use a precious look, using the gold and black, the luxury colors.
We decided each single element with this idea, that football spreads a precious energy all over. Idents, promotions, openers, billboards,live in-game graphics where developed having clear to be elegant in style but achieving high-impact and dynamism for captivating Italian demanding audience.
Client: Mediaset, Mediaset Premium dept.
Agency: Angelsign Studio
Creative director: Danilo Parise