Sky Calcio is the pre-game format Sky Sports has on air before each match of Series A championship.
We wanted to convey how great and epic the stadium would be as a temple, in which badges made with effective and complex structures would start building themselves as well the stadium.

We spent a lot of time figuring out shapes and structure for the temple, and as well each badge was thought to have its own internal structure.
For Sky Calcio logo itself we spent a lot of time researching and developing. We worked to balance text and shapes via vectors, and then trying to accomplish the same 3d badges style without losing its
main brand identity.

Client: Sky Italia, Sports Dept.
Agency: Angelsign Studio
Creative director: Danilo Parise
Year: 2010

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