Premium Net Tv is the innovative service that Mediaset Premium offers to its subscribers to watch Tv contents on the web with a wide and customizable selection.
We have been chosen on trust basis that binds us to Mediset and were commited for a long time.
The job represented a completely new departure for us too, as we found to work with a new medium.
We developed ident graphics for different thematic channels in accordance with its editorial lines and experimented a different approach for animations.
The logo of each channel had to be already revealed since the first frame. This is a completly new challange as we are all used to think ids getting and developing “towards the logo”
That first frame with logo represent button users should click (as doing that contents goes fullscreen) for direct access to channel via thematic idents we designed
We are satisfied with how we overcame this obstacle, also thanks to constant interaction with the client.
Client: Mediaset, Mediaset Premium Dept.
Agency: Angelsign Studio
Creative director: Danilo Parise