Mediaset creative department asked us to develop an open for their Mediaset Premium Calcio format, based on football players market.
The format is all about in-studio anchors and talents predicting and announcing which player of which international or national team will be hired or sold during the year.
We therefore tried to translate trading stocks imaginary merged with typical football symbolic elements.
We decided to use recalls with the stock market world by thinking of a structure that explicitly reminds charts and trading graphs as well conveying great impact and dynamism typical of sport disciplines.

Client: Mediaset, Mediaset Premium Dept.
Agency: Angelsign Studio
Creative director: Danilo Parise
Year: 2011

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