Should companies bother investing time, effort and money in f-commerce? In a recent Forrester Research, Inc. report of over 100 online retailers, 80% say that they're experimenting with social marketing strategies, yet 59% say the ROI is still unclear. What is the case for commerce on Facebook? More importantly, where and when should companies be investing in Facebook, on-site and off?
In this PowerReviews webinar, we attempt to demystify f-commerce, offering a balanced perspective to help you decide for yourself whether Facebook will ever drive meaningful sales for your business.
Vice President and Principal Analyst
SVP Sales & Marketing,