This is the opening created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels - love for the business when things are going well, and hate, when things aren't.

Executive Producer: Carlo Trulli
Production Company: Spy Films
Produced by: Carlo Trulli, Marcus Trulli, Peter Oad
Directed by: Arev Manoukian
Agency: Leo Burnett
Visual Effects: Crush, Toronto
Editorial: Panic & Bob, Toronto Editor: Mariam Fahmy

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