It’s no secret knowing what customers want before they do can be a recipe for incredible marketing success. Amazon has been monetizing big data for years by predicting customer needs and wants. But, we can learn just as much about how to utilize big data (or not utilize it) based on its abysmal failures. Case in point, Target and its ability to pinpoint women who are pregnant before their family even knows.
In this presentation rewind, Natalie Born will take you through a fun journey of highs and lows of audience targeting using big data. You’ll learn how to avoid common big data pitfalls that will save you time, money, and headache. As an added bonus, you’ll leave with actionable steps on how properly segmenting audience data can enhance profitability across dealership departments from sales to fixed ops.