Sofology, the UK’s fastest-growing sofa specialist, partnered with Red Ant to introduce a new iPad app for employees (known as 'Sofologists') that connects online with offline to deliver a personalised experience for each customer, demonstrating the positive effects that empowering colleagues with the right technology can have on in-store retail.
The app gives Sofologists everything they need to know at their fingertips, with instant access to the full endless aisle of over 200,000 product combinations as well as enabling clienteling through detailed customer profiles, browsing history and product preferences tracked over multiple store and online visits. Designed to be customer-facing, the app builds customer trust and enables a truly omnichannel checkout - not only can customers complete their purchase anywhere in the store, they can also take their basket away with them and checkout from the comfort of their own home for a completely seamless experience.
The app is powered by Red Ant's connected retail platform, which provides full integration with Sofology's existing back end systems and shop floor technology, including Hybris eCommerce and in-store kiosks, and offers fine control over sales workflows and reporting. Easy to use, flexible enough to cope with the demands of a modern retail business and future-proofed for a long-term development roadmap, it has enabled Sofology to offer enhanced customer service, drive engagement and loyalty, and increase sales - with double digit increases in total orders, customer interactions, favourites and baskets, complete-at-homes, and data capture within just two months of launch.
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