Lenovo, one of the world's largest laptop brands, has developed a series of online viral videos for their latest flagship product - the ThinkPad T420s. It comes with a powerhouse of proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc. To further enhance its credentials, these features are inherited from its forefather - the T410s model, ranked 'the 2010 Fastest Notebook of the Year' by Laptop Magazine.
This is a good attempt for Lenovo's emerging marketing team to utilizes viral marketing on their high-end product range, with aims to gradually shift consumer perception from an older image to one that is younger, more vibrant and unorthodox.
In these videos, office executives are seen enjoying the benefits of their superbly fast laptops.
These virals are specifically developed for use in the emerging markets such as Russia, India, Middle East, Africa and South East Asia.
Check out the other spots of the campaign at:
vimeo.com/23734336 (Parking Lot)
vimeo.com/23733829 (Copier Room)