We shot this video with Microsoft to highlight how we changed from sales to marketing focus in promoting and selling our software. We're a Microsoft ISV development partner —
they let us have fun with the script and direction and the result highlights our culture as much as demonstrates the power or smart marketing in selling software. Microsoft arranged for a film company to organise and direct the video over two days in Sydney. Thanks to Alan Lett (Staging Solutions) and to Jennifer Tomlinson (microsoft).