Viacom approached us to create this set of idents for one of its channels, Paramount Channel (PC). The brief was nothing short of a challenge as it consisted in creating five idents that would embody their current claim, “Stories worth telling”, with a maximum duration of five seconds each.
We happily faced the challenge and created a set of diverse and action packed idents that aimed to present the variety of PC’s programming and their trademark of constantly delivering quality movies. From mobsters through to ballerinas; from spaceships through to bubble gum, we created fluid and fluctuating journeys that invite you to, literally in the blink of an eye, continue watching in order to discover more stories worth telling.
Aural also stood up to the challenge and handled all the sound design, delivering the sonic ingredients required for these unique journeys.
Client: Viacom - viacom.com/ & Paramount Channel - paramountchannel.es/
Production company: Binalogue - binalogue.com
Concept development, Direction, Art direction, Design, 3D, Motion graphics & Compositing
Music & sound design: Aural - auralsound.com/