Pharmaceutical companies have been pioneers at connecting people and showing empathy through online communities. With new forms of engagement on social media platforms, online communities are at risk of becoming obsolete unless they leverage these new capabilities to drive engagement. In this video, LiveWorld Healthcare Practice Lead Dawn Lacallade will offer inspiring examples of communities that are empowering patients and educating healthcare professionals using messaging apps and chatbots for 1-on-1 dialogue, encouraging people to respond to comments, and showcasing content that cultivates lively online health communities.
