Client: Burson Marsteller/ EU Commission
Editor: Valérie Keyser
A European Commission initiative to promote sport & physical activity across Europe.
The European Week of Sport aims to promote sport and physical activity across Europe. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive on a regular basis and create opportunities in peoples’ everyday lives to exercise more.
