For my senior thesis project, I chose to address the problem of students not staying fit while on campus. I designed a campaign to promote and spread awareness by embedding acts of fitness in everyday life. My goal for this campaign shows students how to stay fit without the use of the gym.
My title for the campaign is "Run Life", with the slogan, "Run life, don't let it run you", and it consists of poster series, floor graphics, and a video public service announcement.
The public service announcement video was created to gather the acts of fitness displayed in each poster, and combine them into one. The video expresses an up tempo rhythm, with a variation of speed changes. Overall, it gives you the look and feel of the entire campaign.
Check out the Run Life Campaign:
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