To promote their new flights to Bermuda from NYC, JetBlue dialed up New Yorkers in Times Square. Anyone who picked up the phone and engaged in a dialogue with our Bermuda improv talent were rewarded with vouchers to apply to a future trip. We ran 4 phones, and 8 cameras to capture all the action, for two days. This video simply summarizes how well it was received. Produced for MullenLowe.