Elenberg Fraser have recently completed the base building and interiors of A’Beckett Tower, located in the Melbourne’s CBD. Step inside and into a world Inspired by the covert existence of Maxwell Smart and Agent 99. The interiors of A’Beckett Tower’s apartments embrace the anonymity of city life, allowing you to choose your own adventure.
The photo shoot for this project expands on this theme, documenting the wreckage of life through a certain trench-coat clad resident’s eyes, giving viewers a voyeuristic glimpse into the fascination of the banal. Put yourself in her shoes as she returns home, skulking through the lobby, entranced by the art by Daniel Crooks and John Warwicker of tomato.
As our protagonist arrives home to her apartment, it’s clear that compared to the building’s colourful exterior, the apartments’ black and white palette is devoid of colour – but is everything as it seems?
This woman is used to expecting the unexpected, and these apartments, where drawers open to reveal splashes of candy red and hands poke out from the wall ready to hold your coat, have plenty of surprises.
Picking through the remnants of the night before, she glides around the familiar spaces. She changes the layout to suit her mood - operable sliding walls give you options to customise your space - close them to keep the bedrooms and living areas distinct, or keep them open to increase the living area with one master bedroom.
Opaque glass and mirrors retain privacy while playing on shadow and light. She finally gets to sit back and relax and looks out at her city over the balcony - this is the perfect spot for a telescope, we’re thinking J.G. Ballard’s 60 Minute Zoom.
From inside or out, A’Beckett Tower is cinematic architecture, giving you the chance to star in your