Creation Date : 07/05/2011
Tools used : Maya, Mental ray, Photoshop, After Effects, Premiere
Comments/Add : On the occasion of BMW’s new concept car presentation at Geneva motors show, I make this advertisement.
To immerse the spectator and he identifies the scene, I reproduced the layout of BMW’s stand (screens, floor covering, spectator’s cordon, movable scene).
Furthermore, I used cold and neutral tones to strengthen the technological aspect of the concept car.
Lights cycles were created by compositing in After Effects from black and white mask produced in Maya.
A 2D animation, depicting BMW’s logo evolution, was carried out for introduce the ad.
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