This talk was recorded at the NonProfit Innovation and Optimization Summit in Fort Worth, Texas, USA on September 22nd 2017. Ton gave a talk on the methodology of Continuous Optimization, "What to do when you are small, big or really big". He talks about conversion research, the FACT & ACT optimization framework, the ROAR model, statistical power and storing your research and insights to become a user knowledge behavior powerhouse.
Want to work with Online Dialogue or hire Ton as a keynote for your conference: onlinedialogue.com - firstname.lastname@example.org - Twitter: @tonw or @onlinedialogue
Online Dialogue is a 20 people specialized company in embedding Evidence Based Growth in your company and running Conversion Optimization for you. Online Dialogue is based in the Netherlands.