LeBron James: Welcome to Season 15

Blue Chalk teamed up with Portland agency Must Be Something to set the stage for LeBron James’ fifteenth NBA season.

This multi-platform spot was created for Nike Basketball and features the renowned Idris Elba in the role of the wise voice of basketball. His words are dark and knowing and his message clear – fair warning to any challengers in the way of the Cleveland Cavaliers star as he returns to the hardwood to reclaim the NBA title.

Welcome to Season 15.

Voiceover: Idris Elba

Agency: Must Be Something

Creative Director/Writer: Jed Alger

Creative Director: Marty Grasser

Accounts Director: Andrew Schafer

Production Director: Anna Gatewood

Art Buyer: Amy Carleton

Post-Production: Blue Chalk Media

Editor: Sarah Marcus

Production Manager: Jesse Crowell

Creative Director: Rob Finch

Business Affairs: Pam Huling

Music: Maria Kjellstrand & Extreme Music

Sound Design: Chip Sloan, Digital One