This short film explores the art of identifying and interpreting consumer signals, an approach where designers deeply immerse in the target consumers’ daily activities; and through interpretation and distillation, the meaning behind their actions emerge. Designers then translate this meaning into implicit and explicit signals which are embedded in the design solutions that ultimately entice and delight the consumers.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…