In today's fast-evolving e-publishing market, both publishers and authors must continually evaluate and re-position to retain relevance in the academic markets. The traditional textbook publishing business model has been besieged by disruptors, such as MOOCs, used book dealers, consumer advocates, and content pirates. A new model is emerging that focuses on digital courses offered under subscription models similar to those used for software products. Join June Jamrich Parsons and Marlys Mayfield for a discussion of these trends and how they affect authors, institutions, instructors, and students.
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