NIKE 6.0 | FA10 | Project Story
Three Countries Nike 6.0 Athletic Tour (Netherlands, Germany, USA)
This was a challenging project: travel through three countries, capture print and motion of each Nike athlete, and cope with an Icelandic volcano eruption all at the same time – It was utter chaos. The volcanic ash forced a shut down off all European airports, which caused a small two-week intermission for production.
ManaMediaGroup led the tour up to the Icelandic blow. We had two days to capture as much stunning images as we could at each stop. The agenda was tight, but we had the right motivation – beautifully dressed Nike girls in beautiful, sun-drenched CAL-I-FORN-I-A.
The setup was more or less the same to the Monyca shoot as it was the same team and same objective – Shoot a stand-alone film with no intrusions of gear or photographer, Jeff Dey. Thanks again to Matt Nee’s virtual machete. He trimmed and shaped a fun and playful clip that highlights each Nike athlete perfectly.
What made this video such a great success was the overwhelming cooperation of the athletes. They were incredibly patient and went out of their way to make sure we got a great shot. Hats off to the talent!