Interactive experience for Infiniti launched at the 2017 Pebble Beach Concours d’Elegance, now traveling to the world’s most prestigious car shows. Making of & behind the scenes https://goo.gl/ibTQVe
Our role in this project was to create a life-size interactive experience which responded to body and hand movements to reveal the compressions and features of the Infiniti VC Turbo Engine. Besides design & development of interactive content for the 14 feet wide LED, we also provided production support throughout the event.
- CP+B, Agency — http://cpbgroup.com
- Tool Of North America, Production — http://toolofna.com
- Rewind, VR Experience — http://rewind.co
Case movie by Tool Of North America — http://toolofna.com