Authors: Andrés Mencía, Rebecca Belli, Enrique Lefeld, Alberto Prieto.

School: Miami Ad School Madrid.

Problem:

In todays world 2.5 billion people, lack access to basic sanitation. Meaning that almost half of the world literally lives beside their own excrement.

The challenge:

Sanitation, a "poop" problem, is disgusting to talk about it. Millions of children died from sanitation problems and still people don't say anything.

Solution:

Making constructive critics about the people that can contribute to a solution, still we need to show "the poop problematic" as clean as possible so it doesn't look disgusting to the public.

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