Dream Engine produced this video for Thermo King, to be presented at a trade show in Brisbane. Trade shows present a unique challenge, they tend to be very noisy so people may not hear a video. Audience’s also don’t necessarily stop and spend much time at every stand. With that in mind, an effective trade show video needs tell a story quickly and without the use of a voiceover or interviews. Their purpose is also less about selling and more about capturing attention and promoting the brand. So being visually engaging is a must. Read about how we approached the video here:
dreamengine.com.au/case-studies/making-trade-show-video/
