2017. The Engine Shop
For the new Mercedes-Benz Stadium, we produced a sensational VR installation that lets visitors experience a high-performance test drive in a Mercedes-AMG through the eyes of Mad Men-superstar, Jon Hamm. The experience combines live-action film and real-time VR to speed people through the Mercedes-Benz Labs before concluding in an epic road race that drives home what AMG means by ‘high-performance’. The experience goes beyond seeing and includes 4D effects that you can feel, hear and even smell. We designed the experience from beats to bytes to bolts, producing content across four monasteries and putting everything together on location in Atlanta.
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