This is a Branded Content Video for a Utah-based supplement company, Femininity. Femininity helps women who are struggling with Sexual Disfunction/Sexual Arousal Disorder. Women who struggle with this condition, typically do not feel as "sexy" or "desirable" as they would like. This was a challenging product to market, due to strict restrictions in using phrases that are "sexual in nature". Because of these challenges, producing a branded content video was the perfect solution. Additionally, the music for the video needed to not only have the perfect tempo for the imagery, but the lyrics also needed to relate to viewers who were struggling with this disorder. So, we custom composed the music. The goal of the music (and ultimately the video) was to appeal to woman who wanted to feel sexy and desirable again, without actually saying any of the sexual benefits. Likewise, we wanted to appeal to men whose significant others were experiencing these challenges.
CLIENT: Sibu / Femininity
AGENCY: Fusion 360 Studios
USE: TV + Internet
LOCATIONS: Salt Flats (Utah); Oakley, Utah
Written, Directed and Produced by Fusion 360, Fusion 360 Studios: fusion360agency.com