Heritage American tennis brand K•Swiss is partnering with renowned DJ, producer and entrepreneur Diplo to launch The Board, a game changing campaign built to inspire, and to be led by, the next generation of young entrepreneurs. Appointing Diplo is a nod to the brand’s founders, two entrepreneurs who moved to California in 1966 and built the global brand from a revolutionary tennis shoe, the K-Swiss Classic. Diplo will serve as the Director of a 100-person board comprised of creative and connected individuals who will work on real tasks to bring the K-Swiss brand back to prominence.
Lead by Diplo, successful applicants to The Board will be invited to the program’s members-only website with a six-course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task that relates to K-Swiss’ business. Members of The Board will make real decisions on real projects that K-Swiss will follow. The program will highlight important topics, including: brand positioning, sneaker design, social media promotion and drafting a business plan.