Today’s patients are not waiting for healthcare transformation. Instead, empowered by mobile devices always-on connectivity, and new tracking devices such as the Apple Watch 3, patients are reshaping the healthcare experience to align with their own busy, hi-touch, hi-tech lifestyle. Who is being impacted by this sea change? Basically every player in the healthcare continuum - from physicians and providers to big pharma and payers, and everyone in between. If you are at all interested in delivering meaningful patient interactions, then a deep understanding of today’s mobile landscape is absolutely essential!