E Ink ‘The Laws of More’ video campaign
It seems like just yesterday E Ink took its first steps out of MIT’s Media Labs. Corey McPherson Nash (Boston) has created a video campaign to tell the world where they are today, the world-leader in electronic paper displays, and where they’re heading. E Ink’s meteoric rise appears to obey a set of hidden rules, ‘The Laws of More.’ A series of videos explore the first three laws and communicate how the company’s commitment to ‘see more’ has enabled them to innovate, grow and save. The videos will be screened at trade shows and shared worldwide on the web.
Stephen Lucier, creative director
Kapil Kachru, writer
Ari Weinkle, motion graphics designer