We had to mention hemorhoids in the ad (which is a pretty undelicate thing no matter how you look at it) for an actual anti-wrinkle cream, so we decided to be open about it by using exaggeration and show that even a cosmetic-brand can have a challenging humour .. or maybe not ;)
We shot this in an hour - with no very clear guidance on where to shoot and how it would look, aesthetically..
Songs by Beirut and Alphabeat.
Little assignment in mediacommunication by:
Jonas Eng (camera)
Benjamin Ensrud (doc)
Simen Moen (doc)
Runar Olstad (patient, edit)