All businesses, be it yours, the one you work in, or that of your customer or client, are continuously cycling through THE STRATEGY JOURNEY®.
Understanding the THE STRATEGY JOURNEY can give you insights and intelligence into a business that you wouldn’t otherwise see, helping you to design and implement solutions that you wouldn’t otherwise be capable of delivering - especially in our fast changing digital age.
In the book, lead author Julie Choo will introduce her framework for mastering the 5 stages of any business’s strategy journey. Together with co-author Graham Christison, they will explain WHY knowledge of how THE STRATEGY JOURNEY works, can make the difference between success and failure, WHAT value the framework brings, and HOW to apply it to create business success in the digital revolution.
Included along with the many templates and tools provided by the framework are the case studies from a global community of co-creators, including many leading experts in their fields across multiple industries, from design thinking, blockchain, fintech and banking, artificial intelligence, big data, leadership, coaching and more… including many entrepreneurs…
Learn more at strategyjourney.com/book/strategy-journey/
Get early access via Kickstarter in November 2017 - preregister at
--- WHO’S THE BOOK FOR? ---
The book has been written for two groups of users:
(1) For anyone in business, from leaders, strategist, architects, managers, and transformation specialists working in medium to larger organisations… anyone who doesn’t want to be left behind in the digital age.
(2) For entrepreneurs, to help them build the foundations in their small business or start-up to survive, scale and thrive in a fast changing business ecosystem.
It is for anyone who wants to apply an entrepreneurial, customer-centric and innovation-led mindset to what they do at work, in their job and their business, and who wants to embrace all the opportunities available in the digital age.