Speakers: Andrew Smith (Marketing Director, Booking.com), Amy Wertheimer (Group Executive Producer, BBDO NY) and Lisa Mehling (Founder, Chelsea Pictures)
Moderator: Arif Haq (Contagious Insider)
As more clients bring fundamental parts of the communications workflow inside their own walls, agencies adopt a defensive posture by creating in-house production teams, which in turn has allowed production companies to feel much more relaxed about pitching their services directly to clients. In short the gloves are off, it’s all up for grabs, ladies and gentlemen - let’s get ready to rumble.
Our panel will bring together three prize-fighters each representing a part of the industry for one special bout to find out why this is all happening, what the future will look like and who the winners, and losers, might be.