We conceptualized the ad openers/closers so that the abstract visual effects of AXN turn into everyday objects bringing the audience back to household routines.
Named them: AXN Domestic Beeps
We do this in a playful and slightly "unreal" way: a mixer/blender mixes up the AXN brand elements, the little red/white "chevrons", and in the end, when the mixer stops, we see that they've became AXN logos
The AXN logo is a registered trademark of SPT Holdings, Inc.
Client: SPT Network CE
Creative and Managing Director: Zsolt Fabian
3D modelling and post-process staff:
Attila Kristó - senior broadcast designer
Csaba Molnár - broadcast designer
Csaba Kiss - broadcast designer