Client: Burson Marsteller/EU Commission
Editing: Valérie Keyser
The European School Sport Day has empowered 1.5 million European students to #BeActive in 20 countries so far. And we have Hungary to thank for the inspiration.
School leaders, teachers and students across Hungary had been successfully leading school sport days for 10 years when we started in 2015.
With the European Commission’s support through the Erasmus Plus Programme and many partners, we developed the Day based on Hungary’s model. We quickly expanded across Europe and by linking with the European Week of Sport, we are getting even more schools on the move.