Did you ever want to know how animated videos are made? What kind of work goes into making a video?
The process is simple, yet complicated. An art and a science.
1. Strategic Consulting
Problems, frustrations, goals, target, audience, story. The list goes on. A deep understanding of your company’s value proposition and core values. We need to learn everything about your business and audience.
2. Unleashing Your Story
Once we understand your core business, we deploy our Creative Brief. A list of questions to dive deeper into your business, targeted toward your audience. Extract the most important information and turn that into the foundation for the script.
3. Potent Script Writing
Time to turn up the gears! Let the creative process begin. Welcome, the “Trigger X” scripting formula. With our potent formula we’ll do more than tell your story. We’ll make it connect with your audience. Stand out. Show why you’re better than all your competitors.
4. Post Strategy Session
Now we know our script-writers are the best in the business. However, we still don’t know your business better than you. This is where we break down the first draft of your script. Make sure it’s perfect! A collaborative session between our team and yours. Any feedback and requests to change take place at this stage.
5. Studio Record VoiceOver
We work with a wide range of some of the best voice talents in the industry. We’ll provide you with three different samples to choose from. There will be a question in the Creative Brief asking about styles you prefer.
6. StoryBoard Concepts
Let’s get the designs underway! After we craft your perfect message, we’ll design a few style frames, rough sketches to get the brainstorming going. Once we have a clear direction, we’ll take the initial frames and bring colour, texture and develop a real vision of what your video will look like. These are 100% hand-crafted drawings to start, then vectorized before animation.
7. Animation Production
Let the animation begin! The heavy lifting of the overall project. As we all say, bring your video to life! Using software programs we bring characters, backgrounds, icons/graphics, words into motion. This is where the real magic happens. The flow of the animation is key to set you apart!
8. Music & SFX
Now that the video is almost complete, we’re onto the final stage of the process. The final two components are including a professional music track and custom made sound effects. As an optional feature, you can decide what works best for you. It’s the little things that matter.
9. Render & Upload
We’ve made it to the end. Go team! We’ll send you the final video in HD MOV or HD MP4 format. We’ll also send your the custom graphics and icons we created for FREE. Just cause we’re nice. It’s time to part ways and say our goodbyes. As much as we’d love to keep going, we have other customers that are waiting for their ClearCutVideo. We hope you had a blast working on your awesome video. If you’re 100% happy, we appreciate feedback, testimonials or referrals.
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