Speakers: Damir Maric (Head of Global Campaigns and Product Content, Mercedes-Benz), Veit Moeller (ECD, Antoni), Gustav Johansson (Director)
Moderator: Jason Stone (Editor, David Reviews)
With "Grow up.", the most extensive content creation in the history of the brand, Mercedes-Benz took a new approach to marketing communications. In this session, the award-winning Swedish director Gustav Johansson and Veit Moeller (Antoni's Executive creative Director) will reveal all the details of this unconventional campaign.