The whole corporate world needs to fix its diversity issue – because it’s the right thing to do, but also because it’s a good idea for business. If creativity can be described as “thinking outside the box,” then it would seem obvious that diversity would only increase creativity. Embracing multiple genders, races, sexual orientations… all of these are important because they help to make companies and brands more creative, empathetic and representative of their customers and of society at large.
For the last year, Free the Bid has been struggling to guarantee women directors an equal opportunity in the advertising industry. Join Emma Reeves to learn more about this inspiring and necessary initiative.